A Business's Guide To Planning Pop Ups

Missoulians LOVE a pop up. Over the past two years, we’ve seen business’s plan pop up markets as ways to reach new customers, increase traffic, show off their values, or enhance an event! Our primary goal in preparing this guide is to enhance the experience that makers have at pop-up shows, and provide you with the tools you need to have a successful event.

This guide may not cover everything that your specific business needs in order to plan a pop up show, but should provide you with the tools to formulate those questions and address them. This guide covers what is a pop up, goals and audience, logistics and planning, best practices and etiquette, and how to make the ask. We guarantee that the information in this will make planning your next pop up market effortless and fun.